Why Chick-Fil-A Remains the Star of the American Fast Food Industry

Many fast-food franchises have come and gone in America, with some leaving behind bad legacies, while others have gone on to become great food empires. Many failed due to mismanagement and gross inconsistencies, with others losing out due to their failure to set themselves apart by creating signature marketing strategies.  

A few years ago, some of the popular fast-food franchises known today struggled to make a name, or probably even non-existent. At the time, all around the US rang the names of reputable eateries such as McDonald’s and KFC. However, there seem to be new players who understand every bit of their game in recent times, for they have dusted aside many of their competitors.

Among these is the famous Chick-fil-A, which has become a fan favorite despite tons of worthy competitors. Not only has Chick-fil-A become the home of fries and chicken, but it also appears to be an excellent investment for commercial real estate brokers who wish to take advantage of the fast-food franchise’s growing market by acquiring Chick-fil-A NNN Properties.

Kindly read to the end of this article to understand why this fast-food franchise has found its way into the hearts of all sandwich and fries eaters. 

The Journey of Chick-Fil-A

Founded in 1946 as the Dwarf Grill before undergoing rebranding in 1967 to become Chick-fil-A, this fast-food chain is known for its famous chicken sandwiches. Currently, Chick-fil-A is one of the largest American fast-food franchises with over 2600 restaurants in operation. 

Its headquarters is situated in College Park, Georgia, with branches all over the US and Canada. Alongside its breakfast, lunch, and dinner menus, Chick-fil-A also offers its customers catered options for selected events. Despite facing a few financial setbacks along the line, the chicken sandwich restaurant chain expanded massively in the 70s and 80s.

More than 70 years after its inception, Chick-fil-A has grown to become one of the country’s best fast-food and quick-service restaurants. It has been reportedly ranked as the third-largest fast-food chain in the USA, thanks to many restaurants and customers. 

Since investors are constantly on the lookout for great investment opportunities, there is little wonder that many component restaurants of Chick-fil-A are for sale.

What Makes Chick-fil-A Stand Out?

Any fast-food franchise could have achieved the success that Chick-fil-A did, but not all did so. This fact stems from the different principles the fast-food franchise engaged in to make it stand out from the crowd. Here are a few of those principles:

Powerful Marketing

Marketing, they say, is the language of any business. Thus, for a given company to thrive in its competitive marketplace, it has to employ fireproof marketing strategies to showcase its capability to the audience. Chick-fil-A did just that while its competitors were still struggling to discover the best market strategy. Its “Eat More Chicken” slogan is still going strong even after 25 years of its launch.

With the use of its witty cow commercials, Chick-fil-A appeals to its customers’ feelings, encouraging them to see the poor animals as underdogs threatened by the likes of Taco Bell and McDonald’s. To date, the company’s advertising manager is called “Cow Czar,” and on Cow Appreciation Day, customers dressed as cows are fed free food by branches.

This marketing strategy has further endeared customers to the fast-food franchise, building alongside it a well-patronized brand.

As it is an uncommon sight to see a “Chick-fil-A for sale” sign around, kindly view this listing of some of the restaurants listed by Chick fil a for sale.

Top-Notch Customer Service

It is not news that most fast-food franchises are known for their poor customer service, predominantly when the staff consists of ill-mannered people only bent on earning some extra change and having fun. A handful of them don’t even bother to ensure that their guest’s names are correctly spelled or the kitchenware adequately handed. 

However, this doesn’t seem to be the case with Chick-fil-A, as the waiters and servers care genuinely about the welfare of the customers. The company is known for its efficiency and dedication to ensuring customer satisfaction. Most ratings rank Chick-fil-A as America’s favorite fast-food restaurant despite getting as many as 2500 transactions in a day. 

More Value, More Authenticity

“Hold on to the wheel, and don’t give up,” said the captain.

The above sentence significantly describes the major factor which contributed to keeping Chick-fil-A in the limelight – the ability to hold on to one’s values no matter what. If you didn’t know, Chick-fil-A was founded by Truett Cathy, a devout member of the Southern Baptist Church, and the business has continued to remain family-run. 

Nevertheless, you may still hear about a “Chick-fil-A for sale” somewhere, but don’t worry, it is only being leased. According to the company’s mission statement, its sole purpose is “to glorify the Lord by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A.” 

This mission statement isn’t easy to abide by, given the secularism associated with modern culture. Regardless, Chick-fil-A continues to maintain what it had earlier stated to this day. The fast-food company is the only one out of the hundreds in the country which shuts its door on Sundays under biblical instructions. 

This singular act allows all Chick-fil-A employees a day of rest after six stressful workdays. Who knows? That may be why they are so efficient. It shows that the business cares for more than just money, but values and consistency.

Why Invest in Chick-fil-A?

In the American Customer Satisfaction Index report for restaurants released from 2013 to 2020, Chick-fil-A ranked top among hundreds of brands for all six years. The ranking is based on ratings for order accuracy, speed of service, and mobile app reliability. Thus, as a brand, Chick-fil-A screams nothing other than “Successful! Successful! Successful!”. 

Hence, with sales estimated at around $11.3 billion as of 2019, there is every reason for investors to take advantage of the company’s success by renting one of the many Chick-fil-A real estates for sale. If you are keen to do so, then Buy NNN Properties is there for you to help you make the best choices. Kindly contact us today to get started.

Who knows, you might even get your own Chick-fil-A real estate department.

About Deny Smith

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